Privacy Policy

Last updated: November 2026

1. Who we are

Cherry PI Pty Ltd (ACN 698 387 432), trading as Cherry, provides project intelligence, Concierge support, consulting and related research and pilot activities. This policy explains how we handle personal information through our website and business activities.

For privacy enquiries, requests or complaints, contact Gill Townsend at hello@cherrypi.io, with “Privacy” in the subject line. You may request a copy of this policy in another reasonably accessible format.

2. Information we collect

Depending on your interaction with us, we may collect:

Your name, business contact details, organisation, role and enquiry or communication history.
Information needed to agree, administer and deliver an engagement, including invoices and payment status.
Personal information contained in authorised project material, such as task-owner names, work contact details, comments, meeting notes and stakeholder information.
Research responses, feedback, pilot information and any separate permission you give to be contacted or identified.
Website and device information, including IP address, browser, device type, pages visited, referral source and interactions recorded by enabled analytics tools.

We do not need passwords, identity documents, medical information or other sensitive personal information for ordinary enquiries. Please remove irrelevant personal and sensitive information from project files before sharing them.

3. How we collect information

We collect information directly when you contact us, complete a form, participate in research, engage our services or share files through an agreed channel. An authorised client representative may also supply information about project participants.

Cookies and similar technologies collect certain information automatically. We may view public professional information, such as a LinkedIn profile or recommendation, in connection with a relevant business enquiry or relationship.

If you provide another person's information, ensure you have authority to do so and provide relevant privacy information to them. Please tell us about restrictions before supplying material. If you choose not to provide information needed for a service, we may be unable to deliver that service or answer the enquiry fully.

4. Why we use information

We use information to respond to enquiries; assess fit and scope; prepare proposals; deliver and review agreed analysis and consulting; communicate findings; administer payments and records; manage research and pilots; improve website performance; protect systems; handle requests and complaints; and meet applicable obligations.

Confidential client project files are used for the agreed service, rather than unrelated research, demonstrations or marketing, unless separately authorised. Research feedback may inform product development. Identifiable quotations, client names, logos and testimonials require permission before publication.

5. AI-assisted processing

Cherry uses Claude Pro, supplied by Anthropic, to assist with analysis and drafting. Personal information contained in supplied project files may therefore be processed by Anthropic under its applicable terms and privacy arrangements.

Each client’s files and conversations are maintained in a separate Claude project. The account’s model-improvement setting is switched off. A Cherry consultant reviews client-facing Concierge boards before delivery.

Before receiving client files, we discuss relevant confidentiality restrictions and processing requirements. Please contact Gill before sharing information if your organisation requires specific data-location arrangements, restrictions on AI use or supplier approvals.

6. Service providers and disclosures

We use service providers to operate Cherry and deliver our services. These include:

Wix for website hosting, forms and built-in website functions and analytics.
Stripe and PayPal for payment processing and related transaction services.
Apple Pay and Google Pay where customers choose those payment methods, through the relevant payment provider.
Google Workspace and Google Drive for business communication and file storage.
Anthropic, the provider of Claude, for AI-assisted analysis and drafting.
Smartsheet for forms and relevant business workflows.
Google Analytics and Microsoft Clarity, where enabled, for website analytics and understanding visitor interactions.
Cherry’s consultants and contractors

Depending on your interaction with Cherry, these providers may process contact details, enquiries, billing and transaction information, website usage information or authorised project material relevant to their role.

Cherry receives information needed to administer payments, including relevant billing details and payment status. Payment providers handle payment information under their applicable terms and privacy policies.

We may also disclose relevant information to authorised client stakeholders, professional advisers or authorities where reasonably necessary and permitted or required by law. We do not sell personal information.

7. Overseas processing

Cherry uses third-party technology providers to host its website, process payments, store information and assist with analysis. These providers operate internationally, so personal information may be stored, processed or accessed outside Australia.

Processing locations depend on the provider, the services used and the applicable account settings. Our providers handle information under their applicable service terms, privacy policies and data-processing arrangements.

Cherry’s consultants may work from outside Australia. This means authorised consultants may access project information from overseas locations. Access is through Cherry-managed accounts, consultants are bound by confidentiality obligations, and Cherry remains responsible for how the information is handled.

If your organisation requires Australian-only storage or processing, or has other data-location or access restrictions, please contact Gill before sharing project information. Where possible, we can agree that only consultants based in Australia will access your information, and we’ll confirm this in writing before work starts. This may affect cover arrangements and timing.

8. Cookies, analytics and communications

The website uses necessary technologies for operation and may use analytics cookies and interaction recording to understand performance and visitor behaviour. Available cookie controls and browser settings can be used to manage optional tracking; blocking necessary technologies may affect functionality.

Please do not put confidential project material or sensitive personal information into general website forms.

We may send service messages relating to an enquiry or engagement. Promotional messages are sent with consent or where otherwise permitted by law. You can unsubscribe using the message link or by emailing us. Unsubscribing from marketing does not stop necessary service or administrative messages.

9. Storage and security

We take reasonable steps to protect information from misuse, interference, loss and unauthorised access, modification or disclosure.

Cherry uses its business Google Workspace account for client communication and file storage. Access is limited to Cherry consultants authorised to deliver or provide cover for the service, working in Cherry-managed accounts and bound by confidentiality obligations to that account. Any sharing with clients or their nominated stakeholders is agreed separately.

Each client’s Claude files and conversations are maintained in a separate project. Cherry keeps client work separate and does not use one client’s confidential material in another client’s work.

The technology providers involved in storing and processing information also handle it under their applicable terms and arrangements. No online system can be guaranteed completely secure.

If we identify a security incident, we will investigate and take appropriate containment and response steps, including notifying affected people, clients or regulators where required.

10. Retention and deletion

Client project files are removed from Cherry’s active storage on request or, otherwise, 12 months after the relevant signed agreement ends. This period allows clients time to copy or transfer their material.

Removal includes project files and associated working material held in Cherry’s client folders and Claude projects. Where information remains in a client-controlled system, the client remains responsible for its retention and deletion.

We may retain information needed to meet legal obligations, maintain financial records or resolve a dispute. Where this affects a deletion request, we will explain the reason.

Deleted information may remain in service-provider backups or recovery systems until their normal retention cycles expire. Removal from Cherry’s active storage does not mean immediate deletion from every provider backup.

To request deletion, email hello@cherrypi.io.

Cherry’s consultants work only in Cherry-managed accounts and don’t keep copies of client information on personal devices or in personal accounts. When a consultant stops working with Cherry, their access to Cherry’s accounts and client folders is removed, and any Cherry or client material they hold must be deleted or returned.

11. Access and correction

Email hello@cherrypi.io to request access to personal information we hold about you or to ask for a correction. We may need to verify your identity and clarify the request. We aim to respond within 30 days. If access or correction is restricted by applicable law or another person's rights, we will explain our decision and available next steps where appropriate.

12. Privacy complaints

Please contact Gill at hello@cherrypi.io with details of the concern and the outcome you seek. We will acknowledge the complaint, investigate and aim to provide a substantive response within 30 days. If more time is needed, we will explain why and provide an update.

If unresolved, you may contact the Office of the Australian Information Commissioner at https://www.oaic.gov.au where the matter falls within its jurisdiction, or another relevant authority. This policy does not limit any complaint rights available under applicable law.

13. External websites and changes

External websites, social platforms and services have their own privacy practices. We may update this policy as our activities change and publish the revised date. Material changes affecting an existing engagement will also be communicated where appropriate or required.