Privacy Policy

Last updated: May 2026

This Privacy Policy applies to Cherry, operated by Cherry PI Pty Ltd (ACN 698 387 432) (“we”, “our”, or “us”).We respect your privacy and are committed to protecting the personal information you share with us.This Privacy Policy explains how we collect, use and protect your information when you visit our website, join our pilot programme, or interact with our services.

1. Information We Collect

We may collect the following information:

Information you provide directly

Name
Email address
Company name
Job title
Industry and project environment information
Any information you submit through forms or communications

Information collected automatically

We may collect limited technical and usage information including:

IP address
Browser type
Device information
Pages visited
Time spent on pages
Referral sources

This information may be collected through cookies, analytics tools and similar technologies.

2. How We Use Your Information

We use your information to:

Respond to enquiries
Manage pilot applications and waitlists
Communicate product updates
Improve our website and services
Understand user interest and usage trends
Develop and test Cherry products and features

We may also use aggregated, non-identifiable information for internal research and product development purposes.

3. Pilot Programme & Product Development

Cherry is currently in active development and pilot testing.

Information submitted through pilot applications, feedback forms, surveys, interviews or product testing may be used to:

improve product functionality
prioritise features
validate workflows and user experience
support product research and development

We will not publicly share identifiable customer information without permission.

4. Cookies & Analytics

We may use cookies and third-party analytics tools such as:

Google Analytics
Wix Analytics
Website performance and tracking tools

These tools help us understand how visitors use our website and improve the user experience.

You can choose to disable cookies through your browser settings.

5. Third-Party Services

We may use trusted third-party providers to help operate Cherry, including:

website hosting providers
form and email providers
analytics services
payment or subscription platforms (in future)

These providers may process information on our behalf under their own privacy and security policies.

6. Data Security

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, disclosure or alteration.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain information only for as long as reasonably necessary to:

operate the business
manage pilot participation
meet legal obligations
improve our products and services

You may request removal of your personal information at any time.

8. Your Rights

Depending on your location, you may have rights to:

access your information
correct inaccurate information
request deletion of your information
withdraw consent to communications

To make a request, contact us using the details below.

9. Intellectual Property & Confidentiality

Cherry respects confidential business information.

Any project, roadmap or operational information voluntarily shared during pilot discussions or demonstrations will be treated responsibly and used solely for product evaluation, support or development purposes unless otherwise agreed.

10. Changes to This Policy

We may update this Privacy Policy from time to time.

Any changes will be posted on this page with an updated revision date.

11. Contact Us

If you have any questions about this Privacy Policy or how your information is handled, please contact:

Cherry PI Pty Ltd
Email: hello@cherrypi.io